My first love was animation which led to work in film production and CGI - Computer Generated Imagery. In the San Francisco Bay Area, my clients included Kaiser Permanente Health Plan and the Lawrence Hall of Science. On the Silicon Graphics campus in Santa Clara I saw Mosaic, the first GUI Web browser, and became a Web convert.
Moving to Montana in 1995 to raise a young son, I volunteered to produce a Public Service Announcement for the Helena School District about the importance of using the Web. Seventeen years later, that PSA went viral on YouTube for the accuracy of its predictions.
Hired in 1998 as the first Webmaster for Blue Cross Blue Shield of Montana, I integrated RightNow Technology's CRM software into the BCBSMT Website, developed their first online Provider Directory, and implemented Ektron CMS for the site. In addition, I produced educational and promotional video for BCBSMT in-house training and national conferences. After eleven years, I left to do work that better satisfies my soul.
In 2010, I returned to the Bay Area as a volunteer on the Proposition 19 Cannabis legalization campaign. An attraction to handmade foods also drew me to sample life as a Cheesemonger for Cowgirl Creamery while earning certification in cheese making, food production, and health safety requirements.
My company, cgMediaWorks, uses free or low-cost Web media to promote cooperative economics and integrative healthcare.
There is no better way to utilize my skills.
Cynthia Gaffney ~ cg