Walter Lippmann published Public Opinion in 1922. Following is a short extract describing the role of leadership in creating public acceptance. The entire book is available online for free through Project Gutenburg.
The established leaders of any organization have great natural advantages. They are believed to have better sources of information. The books and papers are in their offices. They took part in the important conferences. They met the important people. They have responsibility. It is, therefore, easier for them to secure attention and to speak in a convincing tone. But also they have a very great deal of control over the access to the facts.