Los Angeles Times BUSINESS
August 19, 2012

Talk about waiting for a payoff:
Back in 1995, a group of fifth graders led by a clearly visionary video teacher named Cynthia Gaffney created a PSA to get kids on the Internet.

Eighteen years later, it is finally going viral.

As a child I played in the mine shafts and tailings of a Sacrifice Zone

My devotion to technology is deep but I know the annihilation that enabled its evolution.

So I build media for public education about the true cost of what we consume.