Los Angeles Times BUSINESS
August 19, 2012
Talk about waiting for a payoff:
Back in 1995, a group of fifth graders led by a clearly visionary video teacher named Cindy Gaffney created a PSA to get kids on the Internet.
Eighteen years later, it is finally going viral.
As a child I played in the mine shafts and tailings of a Sacrifice Zone.
My devotion to technology is deep but I know the annihilation that enabled its evolution.
So I build media for public education about the true cost of what we consume.