Started in 1997 when Slow Food founder, Carlo Petrini, first brought together a small band of local dairy farmers, attendance is now approaching the 200,000 mark. Hotel accommodation in the region is at a premium and usually booked several years in advance. For that reason and the fact that I love to mingle in local atmosphere, I stayed in a modestly priced Turin hotel about thirty miles from Bra and took the train back and forth. Round trip was 15 Euros and lasted about an hour each way with stops at every village along the route. Since trains run at thirty minute intervals throughout the day, I took breaks to explore these villages on my return trip. Trofarello, Vallongo, Morello, Oselle, Carmagnola, Bandito, and even Alba down the line from Bra, all have a place in my mindscape now.
My first trip to Bra was the day before the festival opened and I recommend doing this if at all possible. It is an opportunity to enjoy this delicate village for its own sake as its ancient cobblestone streets are still relatively empty of outsiders. And it is thrilling to observe the focused intensity that brings this enormous festival together from all parts of the world, often with less than a day of on site construction.
Chaos turns to ecstasy overnight. Mishaps become happy accidents in a way that only the Italians have mastered. Most notable for me was locating a pairing workshop I purchased as an additional event. As a side note, all the special workshops are affordable and rewarding.
This particular workshop was a high profile vertical tasting of Parmesan cheeses ranging in age from six months to ten years, paired with French champagnes aged three to fifteen years. Not finding the venue on the official Slow Cheese map, I went to a Help tent where the guides, after extensive consultation among themselves, realized that the venue hadn't been included on the map. Va bene! They quickly improvised a sketched addition to my map and I came away with a personal experience of Italian perspective.
Slow Cheese is a distillation of all that is essential to human culture. Those with the good fortune of being there know what a sensuous treasure that is.
Slow Cheese 2013